Production

Ethics and the environment are at the heart of everything we do

Fruit of the Loom® doesn’t just make garments – we make them the right way. To us, this means protecting the rights of all people we work with and doing what’s right for the environment.

We’ve set out our high standards in our own charter that we call The Fruit Code (discussed in detail below). And this doesn’t just apply to us – every supplier we work with has to meet the criteria, and we arrange for independent audits to ensure compliance.

We only use ethically-produced yarn and all our gar-ments are independently Oeko-Tex Standard 100 approved. Our Moroccan affiliate’s plant includes its own water-treatment facility that recycles up to 60% of the water used.

Our ethical and environmental credentials are industry-leading. If ethical manufacturing is important to your business – and it should be – do the right thing and choose Fruit of the Loom® products.

The Fruit of the Loom Morocco manufacturing plant building.

Complete control
from start to finish

Control is vitally important to Fruit of the Loom and our relationship with the huge custom-built manufacturing plant in Morocco gives us the control we need to bring you the garments you count on us for. .

Situated on a site the size of around 73 football pitches, the main building is the second-largest in the whole of Africa, and the operation there are entirely self-sufficient with its own sub-station and water treatment and recycling facilities.

More than 2 million of our garments are produced there every week – and the product quality and ethical certaint of every single one of them can be assured by us. Delivery to over 75 countries!

A man holding up a Burgundy Fruit of the Loom Iconic 195 T-shirt

Our code of conduct – the fruit code

Fruit of the Loom International Limited and our affiliates are committed to conducting its business in accordance with the highest standard of business ethics and respect for human rights, and in compliance with all applicable laws.

We require our suppliers, licensees, distributors and other business partners to meet these high standards. While the Company recognizes that different cultural, legal and ethical systems exist in the countries in which merchandise may be manufactured, our Code of Conduct sets forth certain basic requirements that all facilities, domestic and foreign, whether owned and operated by the Company or our contractors, licensees or other business partners, must satisfy.

Each one of our Business partners must have the Code of Conduct displayed in a prominent position in their factories in English and in the local language.

Two women labelling Fruit of the Loom Original Polo Shirts

Supply chain
code of conduct compliance

Our company has a long-standing commitment of conducting business in an ethical manner, ensuring respect for human rights and the law. We select business partners who share that commitment. As indicated in the Fruit of the Loom Code of Conduct, we strive to maintain consistent standards in all facilities involved in the manufacture and distribution of our products.

2 men standing outside a Fruit of the Loom warehouse

Corporate Responsibility

As well as making our own, we look after our own, ensuring employees are treated with respect and in accordance with Fruit Code. A staff of almost 4,000 locally-employed people work in a multi-shift operation across production and sewing plants in Morocco, and we strive to ensure the wellbeing of our workforce with benefits including healthcare, dental care, training and transport.

Factory safety is a priority: we have a dedicated fire service, and employees always have convenient access to a fire escape in these state-of-the-art facilities.

A man wearing ear defenders on the Fruit of the Loom production line.

In Morocco, our affiliate is committed to manufacturing processes that create less waste, which is why we research techniques that result in the best quality garments for decoration made in the best possible way.

And as well as quality you can trust, our close relationship with our producer in Morocco means we can deliver a service you can trust too – with up to 50 million garments always in stock, we can get you what you need, when you need it.